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Students Begin "Livin' Large"
By Ed Peper
Chevrolet General Manager
Today marked the start of the Aveo Livin’ Large Campus Challenge. Beginning at 11 a.m. EST, two students at each of the participating universities began living in a 2007 Chevy Aveo sedan and will do so until Friday, Nov. 3, at midnight. The participating schools are Boston University, University of Florida, Howard University, Michigan State University, Northwestern University, University of Southern California and Texas Christian University.
The students will only be able to leave the car to attend class and for occasional “bio-breaks.” The rest of the time they have to be in the car or touching it.
The new Aveo sedan is perfect for this contest since it’s roomy and offers a lot of surprising features that are uncommon in this segment, like a premium sound system with an auxiliary music input jack, six-disc CD changer, steering-wheel audio controls, power sunroof, tilting headrests, and driver-seat height and lumbar adjustments.
Each team’s goal is to attract as much in-person and online attention as possible and rack up the most votes during the week. The students will stage various creative, entertaining and philanthropic activities from the Aveo to draw traffic to the car and the Aveo Livin’ Large web site.
Webcams mounted inside and outside each car will stream video to the web site, where readers can see what the contestants are up to, read their blogs and vote for their favorite team (i.e., whoever they think is living the largest!). Viewers can vote online or can text their vote. (See the web site for more details.)
Whichever team accumulates the most votes by this Friday will be named the winner of three new 2007 Chevy Aveo sedans — one for each team member and one for their university.
I’m looking forward to some great competition and a fun week. Be sure to check the site regularly and check out the action!
Posted by Editor on October 30, 2006 12:10 PM
