There’s a reason we’re talking about this, and it’s not so we can create more demand for the Camaro toy cars — there’s plenty of that already. We’re just thrilled that the new Camaro is so popular even before one has been produced for market. It’s a sign that we’ve hit the sweet spot with a car that’s attractive and appealing to more than just enthusiasts.

The new Camaro concept toy comes in several forms including 1/18 scale die-cast model, popular with adult collectors and available primarily through online hobby outlets. In case you’re wondering — silver is outselling red.

If you’re itching to get behind the wheel of the Camaro and can’t wait for the real thing, two remote controlled versions of the Concept are available from retailers. The two versions, the radio-controlled 1/24 scale model and the radio-controlled 1/16 scale model are available in more than 6,000 stores in North America this holiday season.

We’re really excited that this car that has been a labor of love for GM is affecting Camaro fans the same way. We’re also thankful to have a partner like Jada Toys that is committed to producing high quality scale models of this phenomenal car. We can only hope that the kids who grow up playing with these toys today will be designing and building the Camaros of tomorrow.