GM FYI Blog

By Tom Folger
Manager, Saturn Truck Marketing

This was my first time at the Sundance Film Festival in Park City, Utah, and although I didn’t get to see any films, I did see a lot of Saturn vehicles on the city’s streets. A fleet featuring the all-new Saturn OUTLOOK and VUE Green Line hybrid crossover utility vehicles provided convenient and efficient transportation service to festival VIP guests, including Antonio Banderas, John Cusack, Mandy Moore, Katherine Heigl, Teri Hatcher, Dennis Hopper, William Baldwin, Dhani Jones from the Philadelphia Eagles, DJ AM, and Jared Leto and his 30 Seconds to Mars bandmates, just to name a few.

In addition to vehicles, Saturn brought two cause-related initiatives to Park City that are near and dear to our heart. Olympic snowboarder and organ recipient Chris Klug returned to the site of his Olympic triumph to promote organ donation awareness on behalf of Saturn National Donor Day. Chris was in town to premiere his documentary “The Ride of Your Life,” which chronicles his journey from liver transplant recipient to Olympic medalist. The film was screened for the first time for the local donor community at the Saturn OUTLOOK tent on Jan. 24. In addition, Chris shared his snowboarding expertise with festival attendees, including actor Matthew St. Patrick from Six Feet Under.

Saturn also promoted its partnership with the National Education Association’s “Read Across America” literacy program by inviting several celebrities to stop by the Saturn OUTLOOK tent at the Village at the Lift and read their favorite children’s books to local first and second graders. We were fortunate to have actors Christian Slater, Nick Cannon, Kristen Bell, Gwyneth Paltrow and Keri Russell as our celebrity readers.

To see footage from the event, take a look at the video.