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Scoble’s New Ride
Blog guru Robert Scoble posted last Friday about adding a new car to his garage: the 2007 NAIAS Car of the Year, otherwise known as the Saturn Aura.
Scoble says that he likes the Aura better than his father’s new Toyota Camry, as well as the Honda Accord he recently took for a test drive. He also factored in the opinions of PodTech’s Matt Kelly, who was very impressed with the Aura at the NAIAS, and had a chance to interview Saturn’s very own Jill Lajdziak.
Thanks Robert. We don’t think you’ll be disappointed. Take a look below at his post to see what he had to say for himself. —Bill Betts, Manager, GM Blogs
Just bought car of the year
I just purchased a Saturn Aura. My dad bought a new Toyota Camry, but the Aura is nicer performing, quieter, and Patrick says it’s nicer (I think the backseat headphones convinced him). More later, gotta sign the paperwork.
One reason I came into Saturn? Someone from Saturn invited me into a dealership after reading my blog. That’s an interesting sales technique. Imagine a company that has a “invite a blogger” division that contacts bloggers. Oh, this isn’t a one-off, either. Saturn sponsored BlogHer last year. That sponsorship just turned into a sale. I do support businesses that support us.
Another factor? Matt Kelly, who works for PodTech, was at the Detroit Auto Show last week and said the Saturn was the best by a mile (here’s Matt’s reports on Saturn). It sure is better than the Honda Civic, which Maryam and I test drove lately too.
And I couldn’t be like Chris Pirillo and buy an Acura. Heheh.
Color? It’s black.
Technology? Not much, when compared to other cars, no nav system or anything like that. Why? I’m a cheap baaaahhhhssstttaaarrrddd.
UPDATE: Steve Powell, director of Colma Saturn, says my car actually has navigation built in through OnStar. Very cool.
For more on the new Saturn vehicles, make sure to check out FastLane for a report from Jill Lajdziak.
Posted by Editor on January 24, 2007 5:13 PM
Comments
The Aura is an eye catcher. It's become Web sport to trash the new Camry's exterior. I happen to like it with the front and rear spoiler. There's no question the Aura has the looks category to itself. The Altima and Malibu make you fall asleep. The Accord looks dated. Saturn has a winner here. I'm looking forward to the Green Line.
Posted by: Andre on January 25, 2007 3:12 PM
