- Posted on Tuesday, February 20th, 2007 at 4:03 pm
GM Ten Goes Green
By Susan Docherty
Western Region General Manager
It’s a big week in Hollywood, and not just because of the upcoming Academy Awards. GM is putting on its sixth annual GM Ten Event tonight at Paramount Studios. This charity benefit — which celebrates the intersection of fashion, auto design, and entertainment — has a green theme this year: the fleet of vehicles going down the runway with top celebrities includes many of GM’s advanced technologies, including hydrogen fuel cell vehicles, hybrids and concept cars. I’m proud that GM products can shine as brightly as the Hollywood celebrities who’ll be at our event tonight.
Some of the cars that will be showcased include the Chevy Volt Plug-in Electric Vehicle, the Chevy Equinox Hydrogen Fuel Cell, the Chevy Sequel Hydrogen Fuel Cell, the Saturn VUE Greenline Hybrid, the Saturn Aura Greenline Hybrid and the Cadillac Escalade Hybrid — all models that illustrate GM’s commitment to producing fuel-efficient vehicles and developing the technology that will ensure sustainability in coming decades. In addition, the show will feature the brand-new Saturn Astra (revealed this month at the Chicago Auto Show), the ultra-cool Camaro Convertible Concept, the all-new crossover GMC Acadia, the custom Jay-Z GMC Yukon Denali, and the new Cadillac CTS (revealed last month at the North American International Auto Show).
These cars also represent GM’s emphasis on head-turning auto design, an effort that will be apparent to anyone seeing them come down the runway.
And, of course, there will be celebrities there to accompany the cars — Oscar nominees Jennifer Hudson, Jackie Earle Haley, and Adriana Barraza, along with Teri Hatcher, Mary J. Blige, Katherine Heigl, Masi Oka, Mario Lopez, Emmy Rossum, Jeremy Sisto, Christina Milian and Roselyn Sanchez, to name a few. They will again be styled by famed stylist Rachel Zoe for their turns down the catwalk. Beck will round out the night’s festivities with a music performance after the runway show.
If you didn’t score a ticket to the show, take a look at this video:
5 Comments
Jason Zebersky
Next Year provide Cadillac DTS Hybred limosines for the event.
James
sounds like a great party…
Who’s got an extra ticket?
Lei
what’s the TEN means?
Alicia Dorset
Hi Lei-
“Ten” refers to the event is a 10 on the scale from 1-10 (10 being the highest score). Thanks for asking.
Jason
how do you obtain press for this event? It sounds like a great event, and i would love to cover it.
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