GM FYI Blog

By Katie Crabb
Guest blogger

I can’t put into words the feeling of awe I still have since I found out that I won the Chevy Super Bowl Ad Challenge. Though ‘That Chevy Girl’s’ time in the spotlight is coming to an end, the memories that I have of this experience and, more importantly, what Chevy has done for me, will last a lifetime.

I was shocked when I was announced the winner in Detroit in the fall. In December, I was graciously whisked off to New York to see the ad that had been in my head for a couple of months come alive. But through it all, it still never really hit me. Finally in Miami, seeing my commercial on TV and hearing all the positive feedback, it finally sunk in. I had created a Super Bowl ad!

I think it wasn’t so much that I had created an advertisement that more than 90 million people watched that made me excited. It was that Chevy was allowing me to say something, in the funniest way possible, of course: times are changing, and we need to embrace the change. In my mind, that’s priceless. Better yet, we had plenty of laughs along the way.

Here in Miami, it’s been great. I’ve had the opportunity to glance into a world that little Midwestern girls like me think only exists in a parallel universe that no one really lives in. And that game? That game! It was amazing… that’s coming from a hardcore football fan. It was a big game for the Colts, Chevy, and for me… and I can only hope that the Chevrolet team was able to experience just as much excitement as I know I and the Super Bowl champions did, and still feel.

I don’t think I recognized before this weekend the kind of risk that Chevy took when asking college students to give them ideas for an extraordinarily important (and expensive) advertising spot. Nor did I realize how truly lucky I am to have had my idea chosen to be the one on which that risk was taken, especially when you consider the fantastic concepts that were submitted by the other finalists. I’m overwhelmed with gratitude, and there is no way to measure the possibilities that now lie before me.

I am SO excited to see where the open doors that now surround me will lead. I can promise that I’ll take those opportunities and run as far as I can with them. This experience has been irreplaceable and I can definitely say that the smile I’ve worn all weekend seems to be permanently frozen on my face.

Thank you, thank you, thank you!

Take a look at Katie’s ad below.