GM FYI Blog

By Dr. Jamie Meyer
GM Performance Parts

The leaves are falling, the air is crisp and that means one thing… it’s SEMA (Specialty Equipment Market Association) time.

For those of you who don’t what SEMA is, it’s an elite auto enthusiast show happening Oct. 29–31 in Las Vegas. Who needs trick-or-treating when you have a car lover’s candy store with thousands of accessories and performance parts?

One project I’m working on with the GM Performance Parts Team and Popular Hot Rodding Magazine for SEMA is a 1957 Chevy known as “Project -X.” Have you heard of it? Project-X is the most well known ’57 Chevy. With more than 90 feature stories (19 covers) and a starring role in the movie Hollywood Nights, Project-X’s classic lines, massive tail fins, rumbling V8 small block and yards of chrome make it an instant classic.

While the Project-X Chevy has been revamped, repainted and restored a few times, the magazine team decided to give the car the ultimate makeover. So, they brought Project-X home to GM. Project-X is an incredible car, so we’ve created a very special crate engine with tons of power to celebrate. Also, we worked directly with the GM Design Center to revamp Project-X’s interior, transmission, suspension package and rims, not to mention a fresh coat of yellow paint.

While SEMA isn’t open to the public, you can still be part of the reveal on Oct. 30 at 6:00 p.m. Pacific (9:00 p.m. Eastern) at gmperformanceparts.com. Not only can you learn more about Project-X, you can download crate engine ringtones and experience the car’s unveiling right from your own computer.

If you can’t wait until next week for the unveiling, check out this video for a sneak peek of what’s to come on the 30th. And let us know what your favorite memories are of the ‘57 Chevy, too.