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Podcasts On Your Side
By Adam Denison
Coordinator, GM Social Media Communications
Blogging – check
Involvement on social networking sites – check
RSS feeds – check
Online video – check
Podcasts – not so much
GM is heavily involved in nearly everything to do with social media, but not so much when it comes to podcasts. The last time we did a podcast with the blogs was over on FastLane in October of last year, so we’re long overdue. I’m pleased to announce the launch of a brand new podcast series: OnStar On Your Side.
So, why podcasting?
In the book How to Do Everything with Podcasting, Shel Holtz and Neville Hobson, hosts of the popular podcast “For Immediate Release,” write that podcasting has grown from just “one podcast in August 2004 to more than 20,000 podcasts in early 2006.” What’s more, Holtz and Hobson remark that estimates show there are approximately 10 million people listening to podcasts.
Since we’re always looking for ways to tell the GM story and to get your feedback, we thought it was time to post another podcast episode, even if it is a year overdue. And, after all, podcasts are convenient, too – You can listen to them at work, at the gym, in the car, etc.
So that’s podcasting. Why OnStar and podcasting?
OnStar has a lot of exciting things going on right now. My team here at GM and I figured that they‘re a natural fit for our return to podcasting. However, we’re not trying to make these OnStar episodes into a sales pitch. Instead, we’re trying to offer a variety of safety and vehicle-related tips that will be of benefit to all drivers, not just those who drive GM cars or trucks. I hope these episodes will help GM and OnStar build good relationships with our readers.
Each episode will highlight some type of safety- or vehicle-related issue with experts weighing in. We’ve got six episodes in the mix right now, but if you want more, who knows, there could be more in the future. Things coming up include:
- Protecting your car against vehicle theft
- Knowing what maintenance really needs to be done on your cars and how often to do it
- Protecting your child from kidnapping
To make this podcast effective, it needs to be interactive. I'd love to hear your feedback on the series. What do you like about it? What topics do you want to hear about? How can we make it better?
The first episode is up today. I look forward to hearing from you!
To subscribe to the FYI podcast feed, check out Feedburner.
Posted by Editor on November 5, 2007 10:56 AM
Comments
This is great news. I am a regular podcast listener on my 2+ hours of commuting every day. It really helps the drive fly by. I know a lot of people will enjoy adding these 'casts to their commuting lineup.
Posted by: Joe Girardot on November 5, 2007 1:45 PM
