- Posted on Thursday, November 1st, 2007 at 2:11 pm
VIDEO: Hot Wheels Designers Challenge
By Amaury Diaz-serrano
Industrial Designer, Rear-Wheel Studio Exterior Group
I’ve been at SEMA (Specialty Equipment Market Association) this week in Las Vegas, NV, but not for the reason you might expect. I am one of the winners of the Mattel Hot Wheels Designers Challenge. Mattel invited car designers from all the major automakers to design a Hot Wheels vehicle to represent his or her brand in honor of Mattel’s 40 th anniversary. For me, it was a thrill of a lifetime.
You see, I’m a HUGE Hot Wheels fan. I’ve collected more than 3,000 of them. They influenced my decision when I was a child in Puerto Rico to become a car designer in the first place. So to have the chance to design a car that represents GM in an all-new Hot Wheels collection coming out in 2008 was a chance I couldn’t pass up.
Mattel just unveiled the winning models here at SEMA and my model, “The Chevroletor,” was all I hoped it would be. A lot of people have asked me what’s the difference between working on a real car design, like the upcoming Camaro, and a Hot Wheels vehicle. For me, it’s the same -— making the car look “cool” is the key to every design.
Take a look at this video to see my design for yourself. And to see more designs, head over to Flickr.
3 Comments
Manuel Pumarada
Caballero, congratulations! You’re having every young-kid-at-heart’s dream… Keep designing great cars!
Albert Jolguera
Amaury this are great news, I remmember all your great car designs in Junior High in Puerto Rico and glad you had make your dreams come true you deserve it.
Peter Florian
Hi Amaury,
just looking at your Hot Wheel gift again. Great design work! Should be
available here in Germany as well.
Keep up the good work.
Gudrun and I still remember the time we spent with you and Annie at your place.
All the best
Peter
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