GM FYI Blog

By Amaury Diaz-serrano
Industrial Designer, Rear-Wheel Studio Exterior Group

I’ve been at SEMA (Specialty Equipment Market Association) this week in Las Vegas, NV, but not for the reason you might expect. I am one of the winners of the Mattel Hot Wheels Designers Challenge. Mattel invited car designers from all the major automakers to design a Hot Wheels vehicle to represent his or her brand in honor of Mattel’s 40 th anniversary. For me, it was a thrill of a lifetime.

You see, I’m a HUGE Hot Wheels fan. I’ve collected more than 3,000 of them. They influenced my decision when I was a child in Puerto Rico to become a car designer in the first place. So to have the chance to design a car that represents GM in an all-new Hot Wheels collection coming out in 2008 was a chance I couldn’t pass up.

Mattel just unveiled the winning models here at SEMA and my model, “The Chevroletor,” was all I hoped it would be. A lot of people have asked me what’s the difference between working on a real car design, like the upcoming Camaro, and a Hot Wheels vehicle. For me, it’s the same -— making the car look “cool” is the key to every design.

Take a look at this video to see my design for yourself. And to see more designs, head over to Flickr.