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December 31, 2007
January Flickr Calendar
By Alicia Dorset
Blog editor
Enjoy January's Flickr calendar. Download the large size over at Flickr.
Posted by Editor at 12:45 PM
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December 25, 2007
Happy Holidays
Happy holidays from everyone here at GM Blogs. -Alicia Dorset, blog editor
Posted by Editor at 4:43 PM
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December 21, 2007
PODCAST: Emergency Preparedness Tips
By Adam Denison
Coordinator, GM Social Media
While none of us would ever think of having to endure some sort of crisis like a natural disaster, there still is a great need for us to be prepared. In this episode (our final episode of the OnStar series) we speak with Jack Colley, the Chief of The Governor’s Division Of Emergency Management at the Texas Department of Public Safety. Wow, what a title!
Chief Colley was gracious enough to offer some tips on things we all can do to prepare for an emergency situation. Here a few links he references in the show:
- Federal Emergency Management Agency
- Department of Homeland Security
- Texas Department of Public Safety
Thanks for listening to the podcast and have a happy and safe holiday season.
And as always, you can download the podcast feed, too.)
Posted by Editor at 11:34 AM
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Photo of the Day: 1983 GMC Aero Astro
It may not look it, but this is a rare find.
Today's photo comes from EvThoMcC.
Be sure to look at all of EvThoMcC's photos and our other albums. And if you would like to recommend your favorite photo with a GM car or truck in it, put it up on Flickr and tag it with "gmfyi."
Posted by Editor at 10:48 AM
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December 20, 2007
VIDEO: The Volt on Tour
Last week, the Chevy Volt was at the Hollywood Goes Green event in Hollywood, Calif. Take a look at these videos to see some of the reactions the Volt received. -Alicia Dorset, blog editor
Larry Hagman and the Volt
Ed Begley Jr. and the Volt
And then at a recent stop at the Google campus...
Energy Costs
Posted by Editor at 4:02 PM
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VIDEO: Chevy College Marketing Challenge
By Molly Peck
Chevrolet Divisional Advertising Manager
For the second year in a row, Chevrolet wanted to connect with its youth audience by hosting a College Challenge. The goal: to gain a better understanding of how to market Chevy’s fuel saving technologies to 18- to 30-year-old buyers. We wanted to expand what we know and find new and innovative ways to educate consumers about Chevy’s environmentally-friendly vehicles, and as a result, have them join us in our effort to reduce the nation’s dependency on petroleum. Students from across the country submitted their creative ideas to Chevy for consideration this fall.
The 2007 Challenge invited students, through their college or university classrooms, to design an integrated communications campaign that would reach out to consumers and educate them about Chevrolet fuel technologies. We asked students to start with a review of the target market, usually referred to as Gen Y, and many teams conducted their own consumer research. We encouraged teams to include a range of media elements in their campaigns - some could be traditional and some could be specific to the Gen Y consumer.
After careful review of all the marketing campaigns, in late November I worked with my colleagues from Chevrolet and our agencies to narrow the pool down to five finalist teams. It was hard work, and we want to thank all of the students for sharing their ideas with us.
On Dec.12, the five finalist teams - talented men and women from Fairfield University, King’s College, Drexel University, the University of North Carolina-Greensboro, and the University of West Florida - flew to Detroit as part of an all-expense paid trip to present their case studies to senior Chevrolet management and agency representatives. All of the ideas were really interesting and it was great to see the students’ enthusiasm for our vehicles and advanced technologies. Following the presentations the next day, we asked our panel of judges to assess the elements and ideas in the integrated plans.
The judges chose the University of North Carolina at Greensboro as the winning team. They did an excellent job researching the target market and developed a thoughtful campaign based on their research.
The team of students from UNCG will be eligible for internship opportunities with Chevrolet or one of our agency partners and the university will be given a $2,500 donation from us.
Inside Chevy, we value innovation and new thinking, and the college challenge reflects that. Everyone here is really excited about our environmentally friendly cars, trucks, SUVs and crossovers, especially the new Malibu Hybrid and Tahoe Hybrid SUV. The competition this year gave us a great opportunity to listen to students who are from Gen Y tell us why they are environmentally conscious consumers, and talk with them about the best ways to reach their age group.
I would like to extend my sincere thanks to all of the students who submitted their plans, and my personal congratulations to the five finalist teams that made it all the way to Detroit. It has been a great pleasure to work with all of you, and we at Chevrolet truly appreciate all the time and effort you put into to bringing your Fuel Solutions campaign ideas to life.
Check out this video to see what the students' trip was like in Detroit.
Posted by Editor at 2:51 PM
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Photo of the Day: Cadillac XLR-V
Drop down caddy suppercharged
Today's photo comes from uroja5.
Be sure to look at all of uroja5's photos and our other albums. And if you would like to recommend your favorite photo with a GM car or truck in it, put it up on Flickr and tag it with "gmfyi."
Posted by Editor at 1:40 PM
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December 18, 2007
From the Archive: Circa 1953
By Alicia Dorset
Blog editor
This week's find from the GM Media Archive is a photo of a circa-1953 GMC Carryall Suburban.
Posted by Editor at 4:50 PM
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December 17, 2007
PODCAST: Debunking Auto Maintenance Myths
By Adam Denison
Coordinator, GM Social Media
Thanks for everyone who submitted questions regarding this episode of the OnStar On Your Side podcast. In this episode we interviewed Terry Jackson, author of the Driving for Dollars column on Bankrate.com. Terry answers questions you have about oil changes, engine flushes, transmission fluid and much more. We weren't able to answer all the questions in this episode, but we're working on getting answers to all the questions we received. Keep checking the comments on "Looking for Your Input" for answers to your questions.
Listen to this week's podcast or download the podcast feed.
Posted by Editor at 1:34 PM
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December 12, 2007
The Volt Tour in San Francisco
The Volt is making its way up the California coast and will debut in the Bay area tomorrow. Trust us when we say that pictures can't do this car justice, so if you're in the San Francisco area, we highly recommend you get out there and see it for yourself. If you do head out, make sure to post a comment with your impressions back here on FYI, since we'd would love to hear what you think. And if you have any photos you'd like us to see and you're on Flickr, make sure to tag them "gmfyi" and we'll find them.
Check out the full schedule below (but please keep in mind that these times and venues are subject to change). -Alicia Dorset, blog editor
Thursday, Dec. 13 - Justin Herman Plaza
1 Market St., Embarcadero Plaza
7 a.m.–9:30 p.m.
Friday, Dec. 14 - Fisherman's Wharf
Pier 47
9 a.m.–9 p.m.
Saturday, Dec. 15 - Macy's Union Square
251 Geary St.
9 a.m.–11 p.m.
Sunday, Dec. 16 - Pier 39
Beach St. & The Embarcadero
8 a.m.–7 p.m.
Tuesday, Dec. 18 - Stanford Mall
680 Stanford Shopping Center
9 a.m.–9 p.m.
Posted by Editor at 2:41 PM
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Photo of the Day: Hydra-Matic Drive
How to use it instructions
Today's photos comes from Hugo90.
Be sure to look at all of Hugo90's photos and our other albums. And if you would like to recommend your favorite photo with a GM car or truck in it, put it up on Flickr and tag it with "gmfyi."
Posted by Editor at 1:44 PM
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December 11, 2007
From the Archive: 1961
By Alicia Dorset
Blog editor
This week's find from the GM Media Archive is a photo of a 1961 Opel Olympia Station Wagon.
Posted by Editor at 11:04 AM
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December 7, 2007
From the Archive: 2006
By Alicia Dorset
Blog editor
This week's belated find from the GM Media Archive isn't really all that old. It's a winter-inspired photo of the 2006 Saab 9-3 Aero Convertible 20 Years Edition.
Keep those requests coming!
Posted by Editor at 3:31 PM
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Photo of the Day: EFIJY Concept
Holden's EFIJY concept car as seen at the GM display at Athens Coney Island during the 2007 Woodward Avenue Dream Cruise.
Today's photo comes from Bill Strong.
Be sure to look at all of Bill Strong's photos and our other albums. And if you would like to recommend your favorite photo with a GM car or truck in it, put it up on Flickr and tag it with "gmfyi."
Posted by Editor at 2:36 PM
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December 6, 2007
Jonas Brothers Visit Ren Cen
Yesterday, Chevy hosted band Jonas Brothers at the Renaissance Center for a quick concert as they stopped in Detroit as part of their tour with Disney's Hannah Montana. The performers are fans of Chevy's green vehicles, and recently had a chance to drive the Equinox Fuel Cell Electric Vehicle.
If you're a fan of the band or the vehicles, make sure to download these wallpapers for your computer (best viewed at 1600x1200 pixels). -Alicia Dorset, blog editor
Jonas Brothers and the Equinox
Ren Cen Performance
Jonas Brothers and the Tahoe Hybrid
Posted by Editor at 1:39 PM
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December 5, 2007
The Volt in L.A.
By Alicia Dorset
Blog editor
The Chevy Volt concept car is heading to Hollywood . If you're in the L.A. area, this is your chance to get a firsthand look at the car that’s been turning heads across the country. The trip to the L.A. area marks the third stop on the four-city Volt Tour, which will wrap up in San Francisco next week.
Here’s a clip of Bob Boniface, Design Director of GM’s E-Flex studios, talking about the importance of the Volt during a stop in Miami:
Check out the L.A. schedule below (but please keep in mind that these times and venues are subject to change!).
LA Volt Schedule:
- Thursday, 12/6 - Mann's Chinese Theater, 9 a.m. – 11 p.m.
- Friday, 12/7 - Third Street Promenade, 9 a.m. – 10 p.m.
- Saturday, 12/8 - Hermosa Beach, 10 a.m. – 7:30 p.m.
- Sunday, 12/9 - Del Amo Mall, 10 a.m. – 8:30 p.m.
- Monday, 12/10 - Topanga Mall, 9 a.m. – 10 p.m.
Check back next week for details on the San Francisco stop.
Posted by Editor at 4:19 PM
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December 3, 2007
PODCAST: The Road Less Traveled
(Translation: I’m lost!)
By Adam Denison
Coordinator, GM Social Media Communications
In this episode of the OnStar On Your Side podcast we speak with Phil Magney co-founder and principal analyst at Telematics Research Group. Mr. Magney was gracious enough to spend some time discussing the benefits of navigation systems and what options are out there for consumers.
I know I’ve been the recipient of the advantages of navigation systems as I am prone to somehow lose my way when traveling and am too proud to pull over and ask for directions!
Listen to the podcast and let us know what you think. You can also download the podcast feed, too.
As a reminder, don’t forget to submit your questions regarding auto maintenance for an upcoming show. Who knows, your question may be answered on the air!
Posted by Editor at 12:48 PM
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Photo of the Day: Oldsmobile
Today's photo comes from THEjdawg.
Be sure to look at all of THEjdawg's photos and our other albums. And if you would like to recommend your favorite photo with a GM car or truck in it, put it up on Flickr and tag it with "gmfyi."
Posted by Editor at 12:46 PM
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