GM FYI Blog

Kelly Wysocki
Product Communications Manager, GM Full-size Trucks

Six lucky women received makeovers on the “The Oprah Winfrey Show” yesterday and Cadillac helped to make this event happen. You may be asking yourself, how is this so? Well, let me tell you. An Oprah Show producer contacted GM following the Escalade Hybrid appearance at the Super Bowl and indicated they were looking to use the trucks in an episode with the makeover winners. We thought this might be a fun opportunity to make the activity even more special while at the same time show the vehicle off to the public.

So, three 2009 Cadillac Escalade Hybrids vehicles were driven to surprise the winners in a makeover with stylist Lloyd Boston (he gives fashion advice on various networks, NBC’s Today Show, Oprah Show, The View, etc.). We drove in a convoy to all the women’s homes to surprise them, and boy were they were surprised, lots of screaming going on when we arrived. I enjoyed every minute of this experience, helping to put a smile on their faces as well as making them feel special. And they call this work? Watch us surprise them and tell us your thoughts.