GM FYI Blog

By Roger McCormack
Saab Automobile USA Marketing Director

At Saab, we wear our commitment to performance and responsibility on our sleeve.

And now everyone else can, too, thanks to a new partnership between Saab and the Swedish design firm, Reflective Circle.

Last week at the New York Auto Show, we unveiled our new Pure Bio Eco Clothing Collection line during a pre-party celebrating the North American debut of the 9-X BioHybrid Concept.

Like the concept vehicle, the Pure BioPower Eco Clothing Collection clothing line combines progressive looks and responsible performance meant to appeal to the brand’s youthful, cutting-edge image.

“Many of our customers tell us they want to make a positive impact on the environment not only with the cars they drive, but also with the products they buy and use,” said Knut Simonsson, Saab Automobile AB Global Brand & Sales Operations executive director.

The new collection will be available to the public in late May. It uses environmentally friendly manufacturing techniques and materials, including organic cotton and buttons made from Coroso nuts, which come from from rain forest palm trees, to produce clothes that are fashionable yet responsible.

Saab Automobile USA is also donating $40,000 to the Earth Pledge FutureFashion Initiative to develop a program for developing organic methods and materials in the fashion industry.