GM FYI Blog

By Tony LaRocca
Product Communications

We’ve been having some fun up here in Canada introducing the 2009 Pontiac Vibe in a very unique way to automotive journalists.

Starting back on March 24th in Montreal, and running the weeks of April 1st in Toronto and April 14th in Vancouver, the Catch the Vibe Challenge event features more than 90 Canadian journalists, bloggers and enthusiasts embarking on the ultimate road trip as they put their creativity and teamwork to the test in a quest to be the champions.

Their tools for the trip? An all-new 2009 Pontiac Vibe, a BlackBerry® Pearl™ 8130 smartphone from Bell and a special web site, catchthevibe.ca – three solutions to make every aspect of their challenge possible - any where, any time.

For this social media-ready road trip, the 2009 Vibe is the perfect car. Throughout the event, this sporty vehicle will be their office on the road and the BlackBerry® Pearl™ 8130 smartphones from Bell in each car will ensure they stay connected to the people and information they need to be successful. We know the Vibe is up to any challenge … are the teams? So far the results have been exciting.

Check out their progress on the site as our four teams work to earn points by completing in a number of daily challenge activities. You’ll see what’s going on through blog posts, Twitter updates, Flickr photos and YouTube videos that they post. As well, the teams’ daily challenges are posted for you to check out. In fact, you can put your expertise into the mix and help a team out with their challenges by e-mailing suggestions and tips to them along the way. And if you do, you could also win some great prizes.

Catch The Vibe is sure to be an adventure and a great way to introduce the 2009 Vibe to Canada. I’ve been excited to see what happens, and I hope you are, too.